GORDON WHITENER
Chairman and Founder
Gordon Whitener is Founder, Chairman, and CEO of The Whitener Company, a Tennessee- based consulting and investment firm. He also serves as the Chairman and co-founder of Mandt Media, an immersive entertainment and media studio. His 30+ years of sports media marketing experience coupled with his extensive network of resources have yielded a proven track record in constructing highly successful teams and inspiring results-driven leadership.
Prior to his positions at The Whitener Company and Mandt Media, Gordon served as the chairman and CEO of SportsMyx Holdings, LLC, which owned Action Sports Media until late 2009. Before that, he was president and CEO of Host Communications, one of the nation’s leading providers of affinity, multimedia, promotional, and event management services to universities, athletic conferences, associations, and corporations.
Previously, Gordon was Chairman and Director of Winnercomm, Inc., a leading television production and media sales company. He also served as president and CEO of Interface Americas, the global leader in commercial carpet manufacturing
BRETT THOMASON
CEO & Founder
Brett Thomason is the principal and chief operating officer for The Whitener Company, co- founder and principal for Whitener Entertainment Group, the chief operating officer for Mandt Media, and the President of Brands2Fans. Brett began his career at Cydcor, where he established and managed one of the nation’s leading business and residential sales and marketing teams for Fortune 500 companies. He has also founded multiple ventures including First Step Advertising, which spearheaded online menu, ordering, and delivery services, and Pioneer Social, which leveraged social media development to increase companies’ profitability. In 2012, Brett founded Thomason Consulting and Thomason Acquisition & Investment. He also co-founded Tennessee Innovative, a consulting venture firm specializing in identifying proprietary IP from Oak Ridge National Labs and other national labs in the United States.
While managing these entities, Brett served on an elite sales team at Lakewood Capital Group, where he was a repeat member of the Multi-Million Dollar Sales Club from 2011- 2015. In 2016, Brett was an executive producer on the feature film “The Last Movie Star,” starring Burt Reynolds, which premiered at the 2017 Tribeca Film Festival and was released worldwide in March 2018.
BRIAN CAVALLARO
President
Brian is an Emmy and CLIO Award-winning producer and director that has created branded content for IMG, Go90, Uproxx Media Group, and Disney, where he was also the executive producer and director of the first 360° hosted program, which was streamed live all over the world. He has created over 2,000 pieces of immersive content for clients like Coca-Cola, IndyCar, the College Football Playoff and the Philadelphia Eagles.
Brian has produced and directed documentary series for Discovery, Fox, and NBC, as well as environmental documentaries for Al Gore, Mark Cuban, and Wildlife Alliance. His work has allowed him to film in over fifty countries, most notably for the documentary “Overfished,” narrated by Daryl Hannah, which was featured at the Cannes Film Festival.
Most recently, Brian produced the short film “Those Eyes” starring Ethan Embry. He wrote, produced and directed the theatrically released feature film “Against The Night” starring Frank Whaley, and produced the 2017 Tribeca selection “The Last Movie Star,” starring Burt Reynolds and Ariel Winter, which was released by A24 in the Spring of 2018.